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Process
Context
Process
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Apex Tool Group LLC
Charlotte, NC
crescent Apex
Alpha Case
Versatility and strength were the backbone of this project brief. We needed a product that stood out from the competition as a means to showcase our world class Apex bits. In order to honor and protect the legacy of these high end products, a durable yet adaptable inner core was required. A customizable frame was developed to allow a patented rail system to attain multiple configurations. As the product continues to evolve, the base Alpha Case® sets the tone and is available at your local retailer now.
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